DESIGN THINKING METHODS: MAPPING

ONLINE WORKSHOP

COURSE DESCRIPTION

Design Thinking has become a required approach for a working designer however few designers were trained in these skills. This course will introduce participants to the mapping tools that can be used to inform design. The course will introduce you to terms used in mapping and the value of an evidencebased design thinking approach. These tools can help you to target your design solutions more successfully provide greater value to your clients and provide valuable client deliverables.

Our aim is to provide designers with relevant high quality continuing education directed towards the changing needs of working designers in industry in diverse fields of design and architecture taught by some of the most experienced and recognized designers and architects in the world.

These techniques are able to assist a designer in making informed and considered design decisions when the problems are ill defined or complex.

 WHO SHOULD ATTEND?

Business Executives who want to create business value and strategic impact through applying design thinking mapping tools . Designers and researchers seeking a foundational understanding of Mapping Tools terms and techniques and create new client strategic deliverables to increase their value to a client.

DURATION

Half day.

PREREQUISITES

None.

BY THE END OF THE COURSE

Students will develop an awareness of a number of Design Thinking mapping methods aimed to inform the design process for dealing with today’s design problems.

WHAT YOU WILL GET

You will receive a certificate at the course upon completion and requirements. Full payment must have been made and the course completed to issue a certificate.

CLASS CAPACITY

We need a minimum of forteen students to run a class.We may reschedule or cancel the class if the number of students do not reach the required minimum. We reserve the right to cancel a course in the event of an unforeseen circumstance, or if the minimum acceptable registration is not attained. In the event of a cancellation due to low numbers, we may offer in the case of face to face classes registration in an online class with the same content or offer a full refund of the registration fee.

INSTRUCTOR  ROB CUREDALE

Rob Curedale was born in Australia and worked as a Design Researcher, Design Director, Design Educator and Designer in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit. Curedale has designed furniture, medical, technology and consumer products in global markets including Europe, Australia, Asia and North America.  

Rob's past positions include Senior Producer at frog responsible for proposal writing, client liasion and business project management, North American Design Manager at Haworth, the second largest furniture manufacturer in the World and Chair of Product Design at the College for Creative studies in Detroit, then the largest Product Design teaching department in North America.

Rob has lectured and taught widely internationally, including at Yale, Pepperdine MBA Innovation Program, Loyola Business Management Program, Art Center Pasadena, Cranbrook, Pratt, Art Center Europe; a faculty member at SCA and UTS Sydney; as Chair of Product Design and Chair of Furniture Design at the College for Creative Studies in Detroit, Art Institute California, Hollywood Campus, Cal State San Jose, Escola De Artes e Design in Oporto Portugal, Instituto De Artes Visuals, Design e Marketing, Lisbon, Southern Yangtze University, Jiao Tong University in Shanghai and Nanjing Arts Institute in China.

Clients include HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, Government of the United Arab Emirates, British and Australian military, Steelcase, Hon, Castelli, Hamilton Medical, Zyliss, Belkin, Gensler, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker, Coleman and Harmon Kardon.

INTRODUCTION  AND OVERVIEW 30 MINUTES

 Defining Design Thinking and related mapping methods
 When and why use mapping methods?
 What value are mapping methods?
 What can mapiing methods be used for?

BREAK  15 MINUTES

MAPPING METHODS  60 MINUTES

behavioural maps

cognitive maps

concept maps

mind maps

stakeholder maps

territory maps

user journey maps

user experience maps

customer lifecycle maps

communications maps

community maps

diversity maps

empathy maps

expectation maps

incentives maps

actors maps

timeline maps

offering maps

onion maps

system map

perceptual maps

context maps

ACTIVITIES  60 MINUTES
Activities: The participants are broken into groups and given a Design Research task and method to apply.

CONCLUSION  15 MINUTES

CHANGES
We reserve the right to make changes at any time without notice including but not confined to price, content, decription, location, starting time, duration,  presenters, and location.

CANCELLATION POLICIES

Registered participants that do not show and do not cancel will be required to pay the total course fee. A $30.00 fee will be charged to particpants who transfer to another course within 2 weeks of the original course.Cancellations can be made up until 14 days before the scheduled event date and will incur a $50.00 cancellation fee. Refunds or credits will not be issued for cancellations made within 10 days of the scheduled event date. Transfers to a different date/location can be made before the scheduled event date and will incur a $30.00 administration fee excluding tax and any difference in price.

Substitutions will be accepted any time prior to the commencement of the event. Refunds or credits will not be issued for noshows or for those who begin a course but do not complete it.

If the event is cancelled all attendees will be notified via email and a refund issued.